Ultimo today announced the new face to be Luisana Lopilato, the 24-year-old wife of singer Michael BubléLingerie brand Ultimo has revealed Argentinian actress Luisana Lopilato as its stunning new face.
Ultimo chose the blonde Buenos Aires-born star - who married singer Michael Bublé in April this year - to front its latest campaign, which features underwear designed to enhance the cleavage and create 'the perfect silhouette'. autumn/winter 2011 campaign.
Wearing structured pieces from the Ultimo Miracle collection, Luisana demonstrates the shaping properties of the collection, from plunge-neck body suits to strapless bras and diamanté embellished pieces.
While she is relatively unknown in Britain, the talented 24-year-old is a big name worldwide. She is an award-winning actress and recording artist in her homeland, having shot to teenage stardom on a Latin American Glee-style TV series Chiquititas, and has been voted on to Spanish FHM’s 100 Sexiest list for the past three years in a row.
Ultimo founder and CEO Michelle Mone - who has stripped down to model the brand's underwear herself in the past - says she chose Luisana personally after spotting the actress's wedding photos.
Michelle said: 'Luisana is one of our most exciting international signings yet and I’m confident she’ll bring a new sense of fun and glamour to the brand as our incredible face and body.'
'It took me a long time to get her but I refused to give up until I got her.
Luisana’s jaw-dropping beauty and charisma are a perfect fit for Ultimo and we can’t wait to unveil our new designs.'
Following in the illustrious footsteps of Kelly Brook, Mel B, Sarah Harding, Helena Christensen and Brazilian supermodel Raica Oliveira as the brand’s new star, Luisana – who has previously fronted campaigns for Coca Cola and L’Oreal – added: 'I’m thrilled to be the new face and body of Ultimo.
'It was an amazing experience shooting the campaign.'
The blonde Argentinian actress is one of her birth country's biggest stars, and regularly finds her way on to FHM's sexiest women lists
Luisana models the Ultimo Miracle collection, which claims to boost cleavage and help create the perfect silhouette. 'It was an amazing experience shooting the campaign,' she saidLuisana and Bublé had dated for just one year when the 35-year-old star proposed to his girlfriend.
Lopilato, an actress who stars in the hit Argentine soap opera Atraccion x 4, met Michael after one of his concerts in Buenos Aires in November 2008.
A friend revealed: 'They met at a party the record company threw for him after his show in Buenos Aires.
'The head of the label wanted to introduce Michael to Argentina's most famous actress.
'When he met her, he said it was love at first sight.'
He then popped the question while on a trip to Argentina in November 2009.
The two were married three times - first in a small civil ceremony in Buenos Aires, attended by just a handful of friends and family - and, of course, a horde of fans.
The second ceremony was a lavish celebration for 300 in a ranch outside of Buenos Aires,while the third took place in Bublé's hometown of Vancouver, where a small civil ceremony was held to accommodate friends and family there.
Wearing a full-skirted white dress that would have made her the envy of Disney princesses everywhere, Luisana looked every inch the beautiful bride - and Michelle Mone clearly agreed.
Ultimo founder Michelle Mone spotted Luisana in photos from her wedding day with Michael Bublé, pictured left, and said she would not rest until she signed her. Right, Michelle, wearing black dress, poses with Luisanasource:dailymail
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