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Trying to be taken seriously? Kim Kardashian goes for specs appeal shopping for some glasses

She’s had to do some quick damage control after a backlash ensued when her short-lived marriage to Kris Humphries ended.

While her good deeds including a charity trip to Haiti and running to her sister Khloe’s side following her move to Texas, they have failed to pick up her popularity so Kim Kardashian has resorted to trying a new look.

Do I look smarter? Kim Kardashian is obviously going for a more business style appearance as she shops for glasses in Beverly Hills today

The 31-year-old could be slowly ditching her sexy image in an effort to be taken more seriously.

Today the reality TV star stopped by at an optician shop to snap up a pair of eyeglasses hinting at a smarter style.

The American-Armenian had a pretty serious face on as she quizzed staff about her options, standing in painfully thin-heeled shoes .

Like what you see? The reality TV star went for dark square frames as she shopped in Los Angeles

Will these do the trick? The star has hardly had a break after returning from Texas this week

That's my lot: Kardashian dressed in fitted black trousers, sky high heels and blazer for the shopping trip

The spectacles she favoured boasted dark and almost squared frames which gave the star a look reminiscent of the well-known sexy secretary style as she tottered around the store in tight black jeans and a light pink blazer.

Kim – who is no stranger to flashing her ample cleavage – covered up with a matching scarf, despite coming in from the Beverly Hills sun.

Retail therapy: Happy customer Kim left the store carrying two bags

It’s not clear whether Kardashian is trading her contact lenses in for good when it comes to public appearances for if she is just trying out a smarter look for the numerous business meetings she has, but she was obviously a fan of more than one style as she left the store with two bags.

Yesterday she was spotted back in Los Angeles very soon after joining her younger sibling in Dallas where she recently relocated with her sportsman partner.

Back to business: Kim was seen attending a business meeting in Studio City yesterday

In demand: The reality star was seen on a phone call on her blackberry as well as holding an iPhone



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